Tuesday, 3 January 2012

Directory submission


Directory submission
Directory submission is the process of adding your website to the website directories. In the process, along with your website URL, you need to provide information on you site to the most appropriate category. The directory submission is the basic process in the Search engine optimization to improve the link and popularity of the site. 

The number of links is what matters as far as getting good visibility in the search engine result pages is concern. The more the link you have for your site, the more the chances of getting the attraction of search engine crawlers. If you want to use the directory submission for its fullest advantage, then use targeted specific keywords while submission. 

Advantages of Directory submission


  • The most important advantage of directory submission is back links building. Back links will be useful to get more traffic flow towards your website. 

  • The other major advantage of directory submission is guaranteed search engine indexing. The search engine spiders and crawlers can easily locate your website with the help of back links from other websites. They follow the links to your website, so chances of getting high traffic your website is high.


  • You can get frequent visits by the search engine crawlers. The search engine spiders often visit all the web pages present on the WWW and collect information which will be stores as archives. If you have good number of back links, your website has got chance of getting good number of SERP.

Mistakes to avoid while directory submission


  • Don’t stuff the title: some directories may require you to provide details of the website’ name, while other some directories may permit you to include your appropriate keywords as well. It is strongly recommended to use the limited keywords, since the stuffed ones may not be considered by the directories.

  • Don’t try to change the ground: you can use the directories only to provide your facts and point about your business. There is no room to provide business gimmicks and flowery phrases. It will only lead to rejection.


  • Don’t ignore the rules: each and every directory will have its own set of guidelines and procedures. You have follow it strictly, since unlike search engine spiders, there will be real directory managers to scan through the contents. In case you failed to follow the guideline it will increase the chances of rejection.


Link Building


Link Building 
One of the well known methods to increase the web traffic is link building. It is a process where other sites let you to post your website link in their page. Link building is the key for an effective SEO campaign to increase a website’s page results and search engine result pages. When your website attains good link presence from a lot of trusted sites then it has got the chances of good visibility on the internet.

The Advantages of Link building


Links building increases your page rankings and anyone who has had poor SERP for their website would astonish to see its search engine performance after the effort of link building strategy. The websites which have got good positions in the result pages will get good traffic and to get good position the site has to have good quality one way links to your site.


The creation of one way links is considered to be far better than the reciprocal links, since the search engines provide importance to the once way links while searching for a particular keyword rather than the reciprocal links. The one way link highlights your good content and the readers’ visit to your site. That is the reason why the search engines provide good support for the one way links.

The link building is very essential for all kinds of websites, especially for the sites which deals with selling and marketing. 

They desperately want to have good visitors and more importantly targeted visitors to their sites, so that they can be converted into potential buyers. With the use of appropriate link building, you can drastically increase your client base.

There are several methods to create quality and appropriate links. Listed down are some of the links building methods.

  • Directory Submission

  • Social bookmarking                

  • Classified Ads marketing

  • Link Exchange

  • Blog posting

  • Forum Posting

  • Article Marketing

  • Press Release Submission      

Monday, 2 January 2012

Search Engine Submission

Search Engine Submission 
When you want to get targeted traffic to your website search engine submission is indispensible. Search engine submission helps your website to get visibility in all major search engines such as Google, Yahoo, MSN and Bing. If you have submitted your website to over 1000 search engines, it will help you build good Search engine basement, which will improve your site performance in all the leading search engines. 
The major share of the website traffic is from the search engines and it said to be around 80% in numbers. So when your site is search engine optimized, you can get good rankings in the search engine result pages, while people searching with a specific keywords.
The process of search engine submission is nothing but informing the search engines that you have a new website and asks them to add to their directory, while they searching for the results. The search engine submission considerably increases website link popularity, traffic and ranking which are important to improve your business.
Advantages of Search engine visibility
Increase visibility: your website will get noticed by the search engines by this process. Search engines reach all the web pages from time to time. They will add if anything is found to be new but it may take long period of time to do it itself. Whereas the search engine submission will manually inform them quickly.
Improve search engine result pages: when search engines know your presence and if your keywords, URL, Meta tag, are technical they will have a good chance of being listed in the research engine result pages.
Good Traffic: you can enable the search engines to crawl through your web pages by submitting them your website. You can also optimize your web pages using keywords. Once the relevant keywords are searched on the internet, possibility of your site getting visibility is high. 
Search Engine Optimization: The search engine optimization is the process which involves the use of spiders whose main work is to go through all the web pages in your website and analyze the information being published there. If the searched keywords seem to match with your website keywords, the probability of your website being placed on the top of the search engine result page is high.

Off Page Optimization details

Off Page Optimization details

Off Page Search engine optimization is extremely different from the On Page optimization, but equally important one. The basic idea behind the Off Page optimization is link building between your site and other related sites on the internet. only the websites which have strong link building strategies can get the top results in the major search engines such as Google, Yahoo, MSN and Bing.

The search engines provide importance to the sites which have good number of links, thinking that it is very important site. This is the way in which the search engines work and that is the importance of having good number of links.

One can use the methods that are suggested by the search engines, for which one has to be familiar with how the search engine works. Accordingly you can do the appropriate optimization.  

Creating backlinks are one the most effective ways of SEO. The backlinks should be built from quality websites with good page rank and visitors that follow the relevant search engine guidelines.

This helps the search engines to gain more credibility towards your site, since links provided from credible sites. There are quite a few methods involve in the Off Page optimization, using which good SEPR can be created. Some of the methods are provide below

Main Off Page SEO methods

  • Web 2.0 account creations
  • Directory submission
  • Social book marking
  • Article marketing
  • Blog posting
  • Blog Commenting
  • Forum posting
  • Press release submission
  • RSS feed aggregation
  • Social Media Optimization