To Promote Home page and Subsequent pages

To Promote Home page and Subsequent pages

If you want to promote your home page and other subsequent pages, you need concentrate on the followings
Domain, titles, headings and URL

• Content of the web pages

• Navigation and layout of the web pages

• Meta Tags and Robots.txt

• Make others aware of your site

• Keep reminding about your site

• Be updated about traffic and logs of your site

Domain, titles, headings and URL

Domain name is one of most important thing to care about while creating a web page. Although most of the domain names have been taken and it is most difficult to find a domain name of your interest, some sites such as who is will certainly help to get a desired domain name.

It is strongly suggested to keep the domain name precise and easy to remember. It is clever to use the most often used keywords in your domain name, in order to get visibility in the search engine result pages. An ideal domain name shall contain 5 or 6 words the most, and should not exceed that.

The titles of the page, heading and URL may contain appropriate keywords, using which most of the internet users search your product. This process helps the search engines to provide you good importance, while directing using the keywords.

The Webpage contents

Keep all your web pages filled with quality good content.  A unique, interesting content with good amount of keywords will help the spiders and crawlers to rate your site first compared to others. The more the web pages you have the more the chances of getting good search engine results. If you have about 10 pages and your competitor has more than 20-25 pages, your competitor has the more chances of getting good results.

Maintain your web pages with fresh catchy contents which attract not only the search engines, but also the potential visitors. Update your website with new contents to get more attraction. Using old contents will lose your glossy look and probably the web traffic too. You can utilize your content in an effective way by providing headings, bold letters, underlines which will help the search engine to prove more prominence.

Your web page navigation

An ideal, attractive, aesthetically well designed website is the one, which is simple and easy to navigate without any difficulties. A research study reveals that an average internet browser spends only about 4 to 5 seconds on a website to decide whether to stay on that or not. That means that your website has to be very simple and easy to use one and provide important information within as less clicks as possible.

It is appreciated if all your web pages are connected to the home page and has good indication system to let the users know exactly where they are in and how to reach other pages from there.

Meta tags and Robots.txt

Meta tags are the text which is included in the source code of the website, which communicate with the search engine crawlers and spiders. It is considered as the essence of each page of the website, which should contain the most important key word of the page to perform well in the search engines.

Robot.txt which is a small coding written on the pages of websites, which tells the search engines what to index from the information available and what not to index. Some sites might carry information, which is only provided for paid visitors. Such information should not be indexed by the search engines. Robot.txt will assist the search engine crawlers and spiders to what to show and what not to show from the available information.

Build useful links

The search engine visibility mostly relies on the amount of links a website has. If a website has the more number of quality links, it tend to achieve good results. Keep your friends, colleagues and acquaintances aware of your website, since this will help your site get good feedback and reciprocal links. Social media are good source to drive good traffic from. You can use the social media to its fullest advantage to spread the word about your site.

Check the traffic and logs of your website

Keep updated of your website and its users often to get good idea of how your website gets traffic and how are your visitors reaching your site. There are plenty of tools available to analyze your website and Google analytics may provide you good idea of how users use your website better than other tools. The result will provide you good perspective that how you can improve your site to retain the visitors, navigation etc.

Read More

Image tag optimization

Image tag optimization

Image or Alt tag optimization is one of the important On-Page optimization methods available. it is an easy HTML coding written for the images of the site to convey the search engines about the images that have been published. It helps to inform the internet search engines exactly what the images are only for. The image tags also can be used to explain the aesthetically impaired people about the images.

The image ALT tag makes your website to reinforce your targeted keywords, keyword phrases, within your content, although your site already have been filled with content rich materials. It helps your site while optimization to get visibility in the search engine result pages

An example of ALT tag optimization

<img src="images/Internet Marketing.png" width="100" height="100"
ALT="inetsolution SEO Optimization">

Tips for Alt Tag Optimization

• Use best keywords or phrase inside your alt tag for the images

• Use key phrases which are used in title tags, meta tags and body text to get maximum results.

• Use of specific key phrases rather than usual ones to avoid repetition

• Always use plural keyword phrases in alt tags

• Make sure that alt tags are brief and crisp

Read More

Robots.txt

Robots.txt

 

The concept of robot file is developed more than a decade ago. Robots file is a text file that you can create and put on your website to guide the search engine crawlers, about which pages you would like them to visit and which ones you not like them to visit.

There is no need that search engines must do according to the robots text, but often they tend to obey what the robots file tells them. It not like preventing the search engines from entering your site like the firewalls or password protection, but it is like instruction from the site that “please do not enter this page or something”. 

In case your site contains two version of a page say for example one for the site visitors’ purpose and another one for the printing purpose, there are chances that the search engine crawl twice and black list your site, because of duplicity of contents. But using Robots text, you can command the search engines not to enter certain pages and keep it in your control. 

In case where, you have sensitive data on your site that you don’t want the world to see and utilize it, you can use the robot text to stop the search engines from entering into your site. The robots text can also be used to restrict the search engines from loading the unnecessary items such as images, style sheets and javascript from indexing, so that you can reduce the loading time of the site. 

There should be caution while using the robots text as it should be in main directory since otherwise search engines will not be able to find it. Usually they never search the entire site for file name robot.txt. But they look at the main directory. If they don’t find it there, they tend understand that there is no such things and it will index everything they find in the site.

Read More

Meta Tags and its uses

Meta Tags and its uses

Meta tags are HTML tags which provide information about a web page. The Meta tags provide information such as who has created the page, the updated frequency, appropriate keywords of the page and information about the page. The normal HTML tags tend to create the structure of the website, whereas the Meta tags only tend to provide relevant info of the page. 

The Meta tag information is usually inserted in the ‘head’ area of the web pages. The information provided with the Meta tag is not concerned with communicating with the page visitors, rather it communicates with the search engines, while they search for the particular keywords.

Though there are many Meta tags available the important of those are often said are Keywords Meta tag and Description Meta tag. The keywords Meta tags are used to describe the words and the phrases of the contents of the page, where as description Meta tags are used to indicate the ‘about’ of the page in one or two the most. Although both the tags are different both are serving the same need that is to inform the search engines about the pages and its contents. 

The uses of the Meta tags are highly beneficial, especially when you perform the Search engine optimization. When the page is created, one must ensure that the page is included with the Meta tags which represent the perfect keywords of the page. Only then the idea behind the keywords will work for the site. 

Some of the benefits of Meta tags are as follows

• It is used for good search engine page rankings

• Key word frequency can be drastically improved

• The required uniqueness and identity can be provided to your website

• They help your pages a search engine friendly one

Useful Meta Tags

• Title Meta Tag

• Refresh Meta Tag

• Revisit Meta Tag

• Robots Meta Tag

• Description Meta Tag

• Keywords Meta Tag

• Expires Meta Tag

Read More

Content Optimization

Content Optimization

In the current search engine trend the importance given to incoming links appear to provide greater advantage when it is compared with well written and optimized website content. But the importance of the content is still got its importance in another way. In that sense the content optimization gains its popularity and importance. 

 

The goal of SEO content optimization is not only to submit the content to the search engines, but also get good readers on the site and change those readers, visitors into the potential customer of the site. The keywords on the webpage, location of the keywords, keyword density, finding keyword importance are important in the SEO content optimization. The other most important steps involved in content optimization are heading tags, special text, inline text links and keyword density.

Heading tags 

The heading tags are the headlines of the content of the site which adhere a particular ethics and codes while coding it. It has 6 predefined heading tags ranging between <H1> to <H6>. It is used to tell the visitors and the search engines about the importance of the content and its hierarchy.

Some webmasters started to abuse the heading tags in an unethical way and started to provide unnecessary importance to heading tags, which led to the damage of ethics of the heading tags. The irresponsible usage of heading tags leads to risk of having the website penalized for spam and abuse. 

Special Text 

 

Special text is any content published on the page which is intended to differentiate from the rest of the content. The special alignments and attractions such as bold, underline, color, abnormal size, and italics make the content more important to the search engines while they crawl. They tend to give priority such special text and presumable result in getting good result in the search engine result pages.  

Inline Text Links 

The inline text links are links provided to the text available in content of a paragraph. It is used to provide more information on the word, which is available in some other pages of the website. There are two purposes of using inline text links. It is the technique to provide importance to a word for the page where the link is located. It is also used to provide the reader a fast and simple way to find relevant information that you are talking about. 

Keyword Density

All the webmasters should be aware of the keyword density of the content of the website. There should be minimum amount of keyword presence in the content to help the search engine optimization. At the same time there should a limit to those keywords to help the readability of the content. Over concentration of keyword will make the webpage boring and uninteresting to the visitors, which will affect you gather new visitors to the site, as well as it become difficult in conversion of visitors into customers.

The ideal keyword density cannot be perfectly calculated as each search engine has its own way of estimation as well as all the search engines updates their algorithms often. So it is safer to keep the keywords anywhere from 4% to 8%.

Read More