Content Optimization

Content Optimization

In the current search engine trend the importance given to incoming links appear to provide greater advantage when it is compared with well written and optimized website content. But the importance of the content is still got its importance in another way. In that sense the content optimization gains its popularity and importance. 

 

The goal of SEO content optimization is not only to submit the content to the search engines, but also get good readers on the site and change those readers, visitors into the potential customer of the site. The keywords on the webpage, location of the keywords, keyword density, finding keyword importance are important in the SEO content optimization. The other most important steps involved in content optimization are heading tags, special text, inline text links and keyword density.

Heading tags 

The heading tags are the headlines of the content of the site which adhere a particular ethics and codes while coding it. It has 6 predefined heading tags ranging between <H1> to <H6>. It is used to tell the visitors and the search engines about the importance of the content and its hierarchy.

Some webmasters started to abuse the heading tags in an unethical way and started to provide unnecessary importance to heading tags, which led to the damage of ethics of the heading tags. The irresponsible usage of heading tags leads to risk of having the website penalized for spam and abuse. 

Special Text 

 

Special text is any content published on the page which is intended to differentiate from the rest of the content. The special alignments and attractions such as bold, underline, color, abnormal size, and italics make the content more important to the search engines while they crawl. They tend to give priority such special text and presumable result in getting good result in the search engine result pages.  

Inline Text Links 

The inline text links are links provided to the text available in content of a paragraph. It is used to provide more information on the word, which is available in some other pages of the website. There are two purposes of using inline text links. It is the technique to provide importance to a word for the page where the link is located. It is also used to provide the reader a fast and simple way to find relevant information that you are talking about. 

Keyword Density

All the webmasters should be aware of the keyword density of the content of the website. There should be minimum amount of keyword presence in the content to help the search engine optimization. At the same time there should a limit to those keywords to help the readability of the content. Over concentration of keyword will make the webpage boring and uninteresting to the visitors, which will affect you gather new visitors to the site, as well as it become difficult in conversion of visitors into customers.

The ideal keyword density cannot be perfectly calculated as each search engine has its own way of estimation as well as all the search engines updates their algorithms often. So it is safer to keep the keywords anywhere from 4% to 8%.

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Keyword Research

What is a keyword?

Key is the heart of search engine optimization. It plays the pivotal role in the art of SEO. Keyword is a word or a phrase which is used to search in the search engine to find out the exact needs of the users. Each and every website will concentrate on some business, product, aim or service. The words are phrases which are used to find that particular website or words that are relevant to business, product, or service of the website is called as keywords. 

How to find the right keywords

The process of finding the appropriate keywords to a particular site is called as keyword research. Keyword research is the one of the most important activities in the field of search engine optimization. The keyword research not only reveals about the relevant terms and phrases that can be used to your site, but also about your customers and their nature.

All the keywords that are used to search in the search engines are recorded in one way or the other, which can be accesses using some keyword research tools allow you to find the those information. 

But it is wrong perception that those tools will directly show you the importance and value of the keyword to rank and receive traffic from those searches. Further researches of the keywords are needed to find out the exact importance and expected returns from a particular keyword. It is needless to say that creating hypothesis, test and find it what makes the perfect keyword to match your website.

Process of searching and picking right keywords

•  Pick up the main keywords to do keyword research. The words will be commonly in use when you, you customer or your competitor is talking about it. Valid keywords will be synonyms or relevant word of your product or service.
• Use variety of sources to find out the right key words and make sure that maximum possible coverage for your keywords has been given. Generally the usage of your own knowledge, your customers’ and competitors are ideal. The tools such as wordTracker, Google keyword suggestion tool, Overture, Keyword Discovery can be used to find the suitable ones. 
• Try various view points to come to a conclusion on a keyword. Thinking from an average customers’ prospective is advisable.
• Use only the targeted keyword and remove the unnecessary ones, as they neither do any good for you nor adverse effects. But using the right ones will make your job easy and only up to the point, whereas unnecessary keywords will make the job more tedious.
• Prepare topics for the contents using the relevant keywords. By now you must be having plenty of keywords, but important thing is that you should know how to utilize those keywords to make relevant topics for your contents.
• Now you can start writing contents for the topics which have chosen. Use good number of relevant keywords in the content and make sure that your content is unique, crisp, original and persuasive. You should also make sure your content doesn’t have much keyword, which will create adverse effect to your SEO.
• ·         Try to get most keyword phrases after determining the probable keywords list. You have to do a list of possible keyword combination to settle down on a keyword. You can use the online keyword tools to find out the every right combination of the keywords in your list.

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