Content Optimization

Content Optimization

In the current search engine trend the importance given to incoming links appear to provide greater advantage when it is compared with well written and optimized website content. But the importance of the content is still got its importance in another way. In that sense the content optimization gains its popularity and importance. 

 

The goal of SEO content optimization is not only to submit the content to the search engines, but also get good readers on the site and change those readers, visitors into the potential customer of the site. The keywords on the webpage, location of the keywords, keyword density, finding keyword importance are important in the SEO content optimization. The other most important steps involved in content optimization are heading tags, special text, inline text links and keyword density.

Heading tags 

The heading tags are the headlines of the content of the site which adhere a particular ethics and codes while coding it. It has 6 predefined heading tags ranging between <H1> to <H6>. It is used to tell the visitors and the search engines about the importance of the content and its hierarchy.

Some webmasters started to abuse the heading tags in an unethical way and started to provide unnecessary importance to heading tags, which led to the damage of ethics of the heading tags. The irresponsible usage of heading tags leads to risk of having the website penalized for spam and abuse. 

Special Text 

 

Special text is any content published on the page which is intended to differentiate from the rest of the content. The special alignments and attractions such as bold, underline, color, abnormal size, and italics make the content more important to the search engines while they crawl. They tend to give priority such special text and presumable result in getting good result in the search engine result pages.  

Inline Text Links 

The inline text links are links provided to the text available in content of a paragraph. It is used to provide more information on the word, which is available in some other pages of the website. There are two purposes of using inline text links. It is the technique to provide importance to a word for the page where the link is located. It is also used to provide the reader a fast and simple way to find relevant information that you are talking about. 

Keyword Density

All the webmasters should be aware of the keyword density of the content of the website. There should be minimum amount of keyword presence in the content to help the search engine optimization. At the same time there should a limit to those keywords to help the readability of the content. Over concentration of keyword will make the webpage boring and uninteresting to the visitors, which will affect you gather new visitors to the site, as well as it become difficult in conversion of visitors into customers.

The ideal keyword density cannot be perfectly calculated as each search engine has its own way of estimation as well as all the search engines updates their algorithms often. So it is safer to keep the keywords anywhere from 4% to 8%.

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Posted in: Content, Keywords, SEO